{"article":{"id":360004454313,"url":"https://audioboom.zendesk.com/api/v2/help_center/en-us/articles/360004454313.json","html_url":"https://support.audioboom.com/hc/en-us/articles/360004454313-Analytics-Overview","author_id":1466184862,"comments_disabled":true,"draft":false,"promoted":false,"position":4,"vote_sum":-9,"vote_count":25,"section_id":360000966273,"created_at":"2018-05-17T15:39:41Z","updated_at":"2025-07-08T10:02:24Z","name":"Analytics Overview","title":"Analytics Overview","source_locale":"en-us","locale":"en-us","outdated":false,"outdated_locales":[],"edited_at":"2025-07-08T10:02:24Z","user_segment_id":null,"permission_group_id":1467034,"content_tag_ids":[],"label_names":["listens","analytics"],"body":"<p>You can view data about your podcast by selecting <a href=\"https://audioboom.com/dashboard/analytics/\" target=\"_blank\" rel=\"noopener noreferrer\">Analytics</a> from your <a href=\"https://support.audioboom.com/hc/en-us/articles/360004423674\" target=\"_blank\" rel=\"noopener noreferrer\"><code>Dashboard</code></a> menu.</p><h2 id=\"h_01HNG69CRC5PTEQG31G8QJFZ3D\">Listens</h2><p>All-time listens appears below your podcast name.</p><h3 id=\"h_01HNG69CRCHW8E5QCR3T9ZX9NA\">What counts as a listen?</h3><p>We count listens in accordance with the Internet Advertising Bureau guidelines. For more information head to the <a href=\"https://iabtechlab.com/standards/podcast-measurement-guidelines/\" target=\"_blank\" rel=\"noopener noreferrer\">IAB website</a>.</p><p>Listen durations, number of subscribers, and other client-side analytics, are available on your Apple Podcasts and Spotify dashboards for listens on those platforms.</p><p> </p><h2 id=\"h_01HNG69CRCRAQ4EQW1EP72CYQB\">Date range selector</h2><p>We've provided a set of pre-selected date ranges for common reporting periods - choose one of 7 / 30 / 60 / 90 / 365 days, or All Time.</p><p>Using the date picker you can also select a custom date range to generate a report for a chosen time period within the last 365 days.</p><p>Our analytics use UTC timezones.</p><h2 id=\"h_01JZMN9H2FQG31QZ5F2Q9MRQ3A\">Analytics summary</h2><figure class=\"wysiwyg-image\"><img style=\"aspect-ratio: 1810/802;\" src=\"https://support.audioboom.com/hc/article_attachments/27928755641362\" width=\"1810\" height=\"802\"></figure><p>This shows how your podcast is performing in the selected date range, helping you track growth and understand your audience reach.</p><ul>\n<li>\n<strong>Listens</strong> - the number of episode listens in the selected period</li>\n<li>\n<strong>Listeners</strong> - estimated number of individual listeners (available for date ranges of one month or less).</li>\n<li>\n<strong>Comparison</strong> - How your current numbers compare to the previous period.</li>\n<li>\n<strong>Export CSV - </strong>Export a CSV file report from the selected date range.</li>\n</ul><p><strong>Understanding unique listeners:</strong> We estimate unique listeners by counting IP addresses and browser information. This gives you a good sense of your actual audience size, but keep in mind:</p><ul>\n<li>Multiple people sharing the same internet connection may appear as one listener</li>\n<li>One person using different devices or networks may appear as multiple listeners</li>\n<li>This metric is only available for shorter date ranges (one month or less) to ensure accuracy</li>\n</ul><h2 id=\"h_01HNG69CRCCQWE6FRHM88HMDFR\">Top Episodes</h2><p>Search or sort your top performing episodes by Title, Date Created, Listens.</p><p>Select an episode title in the list to see analytics on an episode.</p><p>If you have a Parent Channel you will see <code>Top Podcasts</code> in addition to <code>Top Episodes</code>.</p><h2 id=\"h_01HNG69CRC5RFS7F9KZ6BY3B3S\">Top Countries &amp; Cities</h2><p>The top countries your podcast has been played in. Select a country to drill down to City level.</p><h2 id=\"h_01HNG69CRCGF0Y4WGC408V86Z6\">Device</h2><p>The devices your audience is using grouped into mobile, tablet and desktop.</p><h2 id=\"h_01HNG69CRCJHPHPM11YNADV5X4\">Platform</h2><p>Platforms and apps that your listeners are using.</p><h2 id=\"h_01HNG69CRCMGMTR2TXM68G3C9K\">Age / Gender</h2><p>Analyze the your audience demographics. This is based on US survey data, so may not be present depending on the volume &amp; location of your listens.</p>"}}