Audioboom measures listens using the leading industry standard, IAB 2.1. The main things to know are:
- Listens are de-duped by useragent & IP address over a 24 hour period. (i.e. if the same person hits play on your episode more than once in 24hrs, that will only be counted as one listen.)
- A request for your episode will need to fetch at least 1 minute of audio for it to be counted as a listen
- Downloads from Apple WatchOS are not counted, due to a lot of duplicate downloads between the watch and the listener's iPhone.
Other platforms may also supply their own analytics numbers, which may be different than the IAB figures. Read more about Apple & Spotify analytics.
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